Co-innovation isn’t one-size-fits-all.
Once you’ve decided to partner with startups, the next question is: how? Different collaboration models suit different levels of innovation maturity, goals, and timelines. The good news? There’s more than one way to do it—and each comes with its own strengths.
Here are 4 proven models of corporate-startup collaboration that leading organizations are using to unlock real business value:
01. Innovation Labs
What it is:
Dedicated spaces—physical or virtual—where corporate teams and startups work side-by-side to experiment, prototype, and test new ideas.
Why it works:
Labs foster a culture of creativity and continuous learning. They help corporates internalize startup methods while giving startups access to real-world challenges and data.
02. Co-Creation Platforms
What it is:
Structured programs where corporates invite startups to tackle defined business problems or innovation challenges.
Why it works:
This model creates clear focus from the start. It aligns startup creativity with corporate needs and delivers concrete outcomes—often in the form of a prototype, proof-of-concept, or pilot-ready solution.
03. Venture Client Model
What it is:
Corporates act as the first buyer of a startup’s solution, offering real revenue and feedback without taking equity.
Why it works:
This model provides startups with critical traction while helping corporates solve problems with market-ready solutions. It’s a low-risk, high-impact way to validate innovation—fast.
04. Accelerators
What it is:
Time-bound programs that support a cohort of startups with mentorship, funding, and resources—typically aligned to specific industry themes or corporate goals.
Why it works:
Accelerators help corporates scout and shape startups that are strategically relevant. Startups benefit from visibility, market access, and validation.
These models aren’t mutually exclusive—you can combine or evolve them as your innovation capabilities grow. What matters most is choosing a structure that matches your business needs, internal readiness, and appetite for experimentation.
Not Sure Which Model Suits You Best?
That’s where we can help. At Scale360, we operate as an accelerator with a strong co-creation component—bringing corporates and startups together to solve real challenges. We also advise organizations on which model best supports their innovation goals—even if it’s not us.
Ready to co-create the future?
At Scale360, we help corporates and startups come together to build what’s next. Whether you’re an established enterprise looking to future-proof your business or a startup seeking real-world traction—let’s connect and co-create.
Learn more about Scale360 or get in touch with us directly.
